With a network of over 21,000 stores, and 20 million visitors daily, Japan-based 7-Eleven stores reach nearly 1/6th of the Japanese population every day. When launching their new Retail Media Promotion Division in Japan, they knew their plans would center around the 7-Eleven mobile app, used by over 23 million customers. They recognized the importance of delivering useful and engaging experiences in their brick-and-mortar stores as a complement to their mobile app promotions.

Understanding the importance of their brick-and-mortar location on retail media, and visa versa, 7-Eleven began to deploy in-store, digital signage that created a seamless experience for customers from app to store.

Using AITRIOS, 7-Eleven is gleaning new insights by understanding how their customers engage with in-store content with the larger goal of creating more value for both retailers and shoppers.

Their viewership detection solution monitors the number of individuals entering and leaving their stores as well as the number of individuals interacting with in-store digital signage. They can even monitor the dwell time associated with each individual that stops to view their displays. With AITRIOS, 7-Eleven learns about their customers from metadata and without collecting any personally-identifiable information. This allows 7-Eleven to preserve customer privacy and maintain responsible data governance.

For more details, watch the video below and read the press release, here.